{"product_id":"hatchette-india-the-small-big-small-changes-that-spark-big-influence-steve-j-martin-robert-b-cialdini-kharidobechobooks","title":"Hatchette India The Small Big: Small Changes That Spark Big Influence | Steve J. Martin \u0026  Robert B. Cialdini | Kharidobechobooks","description":"\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cp\u003e\u003cspan\u003eAt some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe small BIG\u003c\/span\u003e\u003cspan\u003e, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.\u003cbr\u003e\u003cbr\u003eOffering deceptively simple suggestions and explaining the extensive scientific research behind them,\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cspan\u003e \u003c\/span\u003ethe small BIG\u003c\/span\u003e\u003cspan\u003e presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cbr\u003ethe small BIG\u003c\/span\u003e\u003cspan\u003e is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"hushpuppyUpsell_feature_div\" class=\"celwidget\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"tellAmazon_feature_div\" class=\"celwidget\"\u003e\n\u003cdiv class=\"celwidget c-f\"\u003e\n\u003cdiv id=\"CardInstanceoa_9VigkT7HdmH0VAg6Dxw\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Best Selling Books","offers":[{"title":"Default Title","offer_id":51894745792790,"sku":null,"price":169.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0931\/5850\/6774\/files\/a1_11b87040-927d-45b3-b052-834c7fe9e521.jpg?v=1789670391","url":"https:\/\/www.kharidobecho.in\/products\/hatchette-india-the-small-big-small-changes-that-spark-big-influence-steve-j-martin-robert-b-cialdini-kharidobechobooks","provider":"KharidobechoBooks","version":"1.0","type":"link"}