The Alluring Protege | Shailesh Sheth

Since its inception 60 years ago, Bharat Fritz-Werner occupied the coveted stature of the golden bird of India's machine tool industry. Just as India is known as the Sone ki Chidiya (golden bird) of the world for its rich culture and tradition, BFW emerged as the golden bird of the machine tool industry. In mythology and in popular culture, the golden bird stands for the values of eternity, beauty, grace, and perfection. BFW epitomized these values while standing firm as the alluring protégé of the manufacturing world. The BFW Sone ki Chidiya has been strong in values and, at the same time, nimble-footed and flexible to the demands of a fast-changing industry. BFW is that charming protégé that is ever ready to learn and grow - even at 60!